About Us
The Social Question was born from a simple observation: the most authentic conversations happen on social media, yet traditional market research struggles to tap into this goldmine of insights. Similarly, influencers and creators often lack the proper analytic support to manage their conversations at scale. Two problems, one solution: The Social Question. We developed first-of-its-kind transcription technology to bridge the gap between brands and social media audiences. This innovation revolutionizes market research through authentic online conversations while empowering creators to leverage their communities in new capacities.
Our Vision:
To create a dynamic ecosystem where insights and social media community engagement converge, powered by innovative technology.
We envision a future where:
Brands gain unparalleled access to authentic consumer voices, transforming how they understand and connect with their audiences.
Creators unlock the full potential of their communities, turning engagement into valuable insights and sustainable partnerships.
Social media conversations evolve into a rich source of actionable data, bridging the gap between qualitative depth and quantitative scale.
Our transcription technology becomes the gold standard for capturing and analyzing social media interactions, driving innovation in both market research and creator analytics.
The relationship between brands, creators, and audiences becomes more transparent, mutually beneficial, and insight-driven.
By realizing this vision, The Social Question aims to revolutionize not just how research is conducted, but how brands and creators collaborate to create value in the digital age.
Our Story:
Founded in 2022 by Kayte Hamilton, The Social Question emerged from a unique intersection of professional expertise and personal experience. As a millennial digital marketing and consumer insights career professional, Kayte observed how social media was reshaping consumer opinions and decision-making processes. However, her journey took an unexpected turn when after 10 years moderating focus groups, her progressive, bilateral hearing loss began disrupting her career goals.
Coming from a family with a history of hearing challenges, Kayte realized that her ability to moderate traditional focus groups was becoming limited. This personal challenge sparked an innovative idea: Why not leverage the increasing shift towards text-based communication on social media platforms?
We saw an opportunity to transform these digital interactions into valuable market intelligence, all while respecting the authenticity that makes social media so powerful.
Social media platforms are designed to keep people on platform, so accessing & managing data offline is a too-real struggle for many brands and creators. This vision led to the development of ScribeQ, our groundbreaking technology that powers our unique approach to social media research. It introduces new cross over opportunities between influencer marketing and consumer insights.
At The Social Question, we tap into the stories shared on social media to amplify the storytelling of market research. By doing so, we're not just overcoming personal barriers - we're revolutionizing how brands connect with consumers and how creators understand their communities.
Our journey is a testament to turning challenges into opportunities, and we're committed to making market research more inclusive, authentic, and insightful for everyone involved.
Why Partner with Us?
For Brands and Researchers:
Innovative Technology: ScribeQ, our proprietary tool, collects and analyzes Instagram Stories data, offering unprecedented insights from previously inaccessible conversations.
Authentic Engagement: We facilitate genuine conversations, not just data collection, leading to deeper, more meaningful insights.
Access to Niche Communities: We open doors to audiences that traditional research methods struggle to reach.
Actionable Intelligence: We deliver more than raw data—we provide strategic insights that drive informed business decisions.
For Creators:
Community Monetization: Turn your engaged audience into valuable research participants through paid partnerships.
Audience Understanding: Gain deeper insights into your community's preferences and behaviors with our ScribeQ analytics.
Content Strategy Enhancement: Use data-driven insights to refine your content strategy and increase engagement.
Skill Development: Access training and tools to effectively poll your followers and interpret the results.
Our Approach: Through our unique Content Connections methodology, powered by ScribeQ technology, we bridge the gap between brands and social media communities. We partner with influential creators to facilitate natural, engaging conversations that yield rich insights. By respecting the authenticity of social media interactions, we ensure that both brands and creators benefit from every engagement.
Join Us in Reshaping Digital Insights: Whether you're a brand seeking to understand your audience better or a creator looking to leverage your community's potential, The Social Question is your partner in navigating the ever-evolving landscape of social media research and engagement.
Ready to unlock the power of authentic social media conversations? Explore our services to see how The Social Question and ScribeQ can transform your approach to market insights or creator strategy.
Our Resources
At The Social Question, we offer a suite of innovative tools and services designed to bridge the gap between brands and social media communities. Our resources empower both market researchers and creators to unlock the full potential of authentic social media conversations, particularly those hidden within Instagram Stories.
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Elevate your Instagram presence and unlock your community's potential with our tailored services for creators and influencers:
Audience Insights: Gain deep understanding of your followers through our in-depth audience analysis powered by ScribeQ technology.
Content Strategy Optimization: Develop data-driven content strategies that resonate with your audience and boost engagement.
Partnership Opportunities: Connect with brands for authentic, insights-driven collaborations that benefit both you and your community. (Consider joining our Question Host crew!)
Skill Enhancement:
DATA DECODED - Online Training Course: Transform your approach to community engagement with our comprehensive workshop and masterclass. Learn to maximize the value of your Instagram Stories' response data and effectively monetize your influence.
STORIES ANALYSIS SUITE - Ad Hoc Transcription Services: Access our cutting-edge ScribeQ technology to capture and analyze your Stories' responses on demand, turning fleeting conversations into actionable insights.
By leveraging these services, you'll not only enhance your creator journey but also play a crucial role in reshaping how brands connect with audiences through authentic social media conversations.
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The Social Question revolutionizes market research by bridging the gap between traditional methodologies and the rich, authentic conversations happening on social media. Our services empower researchers to tap into previously inaccessible insights:
Authentic Consumer Voices: Access genuine, unprompted consumer perspectives through our innovative approach to social media research.
ScribeQ-Powered Analytics: Leverage our proprietary technology to capture and analyze valuable data from Instagram Stories, transforming fleeting conversations into actionable insights.
Niche Community Access: Reach hard-to-access audiences through our network of influential creators and their engaged communities.
Comprehensive Research Solutions:
CONTENT CONNECTIONS - Research Methodology: Our unique approach combines the depth of qualitative research with the scale of quantitative data, all within the context of authentic social media interactions
RECRUITMENT SERVICES: Tap into our diverse network of creators and their communities to find the perfect participants for your research projects.
By partnering with The Social Question, you're not just gathering data – you're gaining a window into the real conversations shaping consumer opinions and behaviors in the digital age.
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ScribeQ is our groundbreaking technology that bridges the gap between ephemeral social media conversations and actionable insights:
Instagram Stories Intelligence: Uniquely captures and transcribes Instagram Stories' Question Sticker responses, transforming fleeting interactions into structured data.
Dual-Purpose Analytics: Empowers both creators and researchers with tools to unlock valuable audience insights:
For Creators: Understand your community better and create more engaging content.
For Researchers: Access authentic, unprompted consumer perspectives at scale.
User-Friendly Outputs: Delivers insights in two formats:
Structured data spreadsheets for detailed analysis
Visually compelling infographic reports for quick understanding and presentation
Effortless Insight Generation: Automates the process of capturing and analyzing social media conversations, saving time and resources while providing deeper insights.
By harnessing the power of ScribeQ, you're not just collecting data – you're tapping into the authentic voice of social media communities, driving more informed decisions and strategies.
As ScribeQ is currently in private beta, we're working closely with select partners to refine and enhance its capabilities. Join our waiting list to be among the first to experience the full power of ScribeQ when it launches.
Agency Achievement and Accolades
2024
Social Intelligence Insider 50: Insightful Innovator
(A global list of social intelligence professionals)
WE GLOBAL Antares Fellowship for Women in Tech
(+ inaugural Tech Launchpad honoree)
2023
Quirks Marketing Research Excellence Awards Finalist
(Best new product or service)
Greenbook’s Future of Insights Honoree
(Awarded for contributions to the future of market research)
Industry Memberships
