Discover how The Social Question’s innovative Content Connections social media recruiting methodology achieved a 93% completion rate for a complex 6-week health tech device study. Learn how leveraging creator relationships, video screening, and personalized communication transformed participant quality and engagement beyond traditional recruitment methods. Perfect for researchers seeking participants with niche recruiting needs, consumers that tech-savvy, and willingness to discuss topics over extended periods.

Not just a hit Disney song! Learn from Kayte’s experience on how stepping back from overwhelming commitments can create space for what truly matters. In this blog, she shares about how canceling projects, taking breaks, and finding unexpected freedom in saying 'no' to reconnect with what's essential and to prepare for the next season of growth personally and professionally.

Best kept job secret? Discover why market research is the perfect career for creative minds who love data. Beyond spreadsheets lies a field where artistic thinking meets analytical rigor, offering diverse pathways from qualitative exploration to data visualization. Learn how this multidisciplinary profession welcomes talent from varied backgrounds and provides the perfect canvas for both creative expression and strategic thinking.

A blog cliche to be honest. This post shares how a simple broken dish from West Elm becomes a reflection on personal growth, shifting priorities, and how our relationship with material possessions changes over time. This honest look at overcoming the need for status symbols reveals what really matters as we mature. Plus, Kayte rarely skips an opportunity to share a story!

Struggling with traditional productivity advice that demands strict routines? In this blow post, Kayte shares how breaking free from rigid schedules transformed her work-life balance as a nano research business owner. Discover the crucial difference between consistency and routine, why the research industry rewards adaptability, and practical strategies for thriving with a flexible approach to time management. Learn how mixing household tasks with professional work can boost focus, how gamification principles can make your workday more engaging, and why embracing your natural work style might be your secret productivity weapon.

In an era of changing healthcare landscapes, reliable HIV information and resources have never been more critical. As trusted government resources face uncertainty, healthcare providers and patients need dependable sources for HIV-related care and education. This comprehensive guide explores essential HIV information sources, featuring insights from HIV advocate Kalob Gossett and healthcare professionals across his Instagram community. Discover how community health centers, digital resources, and grassroots advocacy are working together to maintain progress in HIV/AIDS care and prevention.

A beginner's guide to onboarding blind and low vision research participants, sharing real-world experiences and unexpected challenges. Learn practical tips for managing tech checks, improving communication, and creating an inclusive research environment that sets participants up for success. Discover how small adjustments in language and preparation can make a significant difference in research outcomes. Written from the perspective of a first-time onboarding specialist working alongside P3's expert inclusive research team.

Discover how Gen X women's fashion needs are being overlooked despite their significant market power. Through our Content Connections research methodology, we analyzed social media conversations from two creator communities about clothing fit challenges for women over 40. The findings reveal critical gaps in the fashion industry's approach to body changes, size diversity, and style preferences for this demographic. This data-driven exploration shares authentic voices from Gen X women about their struggles with current fashion offerings and presents clear opportunities for brands to better serve this underrepresented market. Learn how social media research like ours can uncover similar insights for your target audience.

Selecting the right focus group facility can make or break your qualitative research project. This guide draws from years of experience conducting research across the U.S. (plus two video tours of Fieldwork venues!), covering everything from traditional urban facilities to innovative rural solutions. Whether you're planning research in downtown Chicago or need a pop-up setup in agricultural communities, discover essential factors for venue selection, technical requirements, and support services that ensure research success.

Living with a chronic illness comes with challenges that often remain invisible to others. Through candid patient perspectives and insights about life with conditions like Hereditary Angioedema (HAE), this blog explores the daily realities of chronic illness management and why participating in healthcare research matters. Learn how patient voices shape better treatments and care approaches, and discover why joining online support groups alone may not be enough to drive meaningful change in rare disease communities. Whether you're managing HAE or another chronic condition, find out how your experience can help advance healthcare innovation and support others facing similar challenges.

Considering becoming an adjunct professor? This researcher-to-teacher blog post shares candid insights about transitioning into academia, from securing teaching positions to managing expectations on both sides of the classroom. Kayte, a marketing research professional, reveals practical lessons learned from teaching undergraduate courses, including tips for navigating university systems and bringing real-world industry experience into your teaching practice.

Take a peek inside our 2024 gratitude campaign where we sent over 200 personalized mailers to our network. From handmade friendship bracelets to sustainable gifts, discover how we created meaningful physical touchpoints in an increasingly digital world. Plus, get practical tips for planning your own gratitude campaign.

Discover how we helped Heartfelt, a generational storytelling service, validate their product and build authentic marketing content through social media-based user testing. This case study reveals how partnering with influencers for research purposes created valuable insights and genuine family stories. Learn our approach to combining user testing with social media engagement for a more authentic product launch

Follow along as I share my 2025 journey of balancing a tech-focused social media research business with creative projects and personal wellbeing. From building a DIY standing desk (yes, I cleaned up that messy holiday desktop pile!) to strategic time blocking, discover how I'm approaching intentional 'imbalance' as both a personal mission and business strategy. Plus, learn practical tips for maintaining equilibrium as a solopreneur.