How Social Media User Testing Shaped a Product Launch: A Case Study
Discover how we helped Heartfelt, a generational storytelling service, validate their product and build authentic marketing content through social media-based user testing. This case study reveals how partnering with influencers for research purposes created valuable insights and genuine family stories. Learn our approach to combining user testing with social media engagement for a more authentic product launch
Making Research More Inclusive: Insights from the Deaf/HOH Community
In collaboration with For The Deaf Girl's community and the Insights Association's IDEA Council, we're exploring how to make research more inclusive for deaf and hard of hearing participants. Learn key insights about sign language communication and the importance of going directly to an impacted community for guidance on better research practices.
Finding Balance: A Tech Solopreneur's Approach to 2025
Follow along as I share my 2025 journey of balancing a tech-focused social media research business with creative projects and personal wellbeing. From building a DIY standing desk (yes, I cleaned up that messy holiday desktop pile!) to strategic time blocking, discover how I'm approaching intentional 'imbalance' as both a personal mission and business strategy. Plus, learn practical tips for maintaining equilibrium as a solopreneur.